Subject line options

1. [Region] rental market: vacancies [rising/falling], rents [steady/up]

2. Landlord update: [Region] demand [strong/steady] this [Month/Quarter]

3. [Region] snapshot: vacancy [%], days-to-lease [X]

Newsletter body

[Region] Rental Market – [Month/Quarter Year]
A quick, data-led view of how the rental market is tracking so you can plan renewals, pricing, and presentation with confidence.

Data snapshot

• Vacancy rate: [current %] (prev. [previous %])

• Median rent (houses/units): [$X / $Y] ([% change QoQ/YoY])

• Demand: [low/steady/strong/very strong] (enquiries ~[X]/week; applications ~[X] per listing)

• Days to lease: ~[X] days

From our rent roll

• Case Study 1: [De-identified address/building]. Leased in [X] days at [$X pw] with [Y] enquiries / [Z] applications. [Notable factor—e.g., refreshed photos + mid-week viewing lifted applications.]

• Case Study 2: [De-identified address/building]. Achieved [$X pw] after [X] days, [Y] enquiries / [Z] applications. [Notable factor—e.g., priced to market after week one.]

What this means for landlords

• Pricing: [Hold/adjust] to align with enquiry bands in [Suburb/asset type].

• Presentation: Prioritise [photography, minor refresh, professional clean] to reduce time vacant.

• Strategy: Consider [12-month/longer] terms for stability, or [shorter] terms in rising rent segments.

Legislation & compliance
[If applicable: Short note on update + link], ensuring your property remains compliant while protecting income.

Next steps
Reply to request an updated rental appraisal or [book a 10-minute review] to discuss pricing and lease strategy for the next quarter.
Attachments: [Local rental snapshot PDF]; [Legislation note/link]; [Book a call link].

Kind regards,
[PM Name] | [Role]
[Agency] | Lic. [#]
M: [Mobile] | E: [Email]
[Website]

P.S. Quick slot available: [Day, Date, Time window]—reply “YES” and I’ll lock it in.