Vendor Discussion Checklist.
Use this checklist when discussing the marketing campaign with a vendor. The aim is to make sure the vendor understands the strategy, the costs and the available payment choices before the campaign begins.
Use this checklist when discussing the marketing campaign with a vendor.
The aim is to make sure the vendor understands the strategy, the costs and the available payment choices before the campaign begins.
Before the Appraisal.
Understand the property
Review the property type
Check recent comparable sales
Review competing listings
Identify the likely buyer
Consider the method of sale
Note the property’s strongest features
Prepare the campaign
Decide which marketing channels you recommend
Check current supplier costs
Separate core marketing from optional extras
Prepare the total campaign budget
Know which items can be removed if the vendor wants to reduce costs
Know the payment options
Understand the agency’s upfront payment process
Have current Property.Credit information available
Know how to direct the vendor to the pay-later application process
During the Appraisal.
Start with the buyer
Discuss:
Who is most likely to buy the property?
Where are those buyers looking?
What will make the property appeal to them?
Explain the campaign
Cover:
Photography
Floorplan
Portal advertising
CRM/database marketing
Social media
Signboard
Video where appropriate
Print where appropriate
For each major item, explain why it is included.
Discuss property presentation
Check whether the property needs:
Cleaning
Decluttering
Gardening
Minor repairs
Partial styling
Full styling
Other pre-sale work
Present the budget
Show the total marketing cost
Explain the main expenses
Separate core and optional items
Answer questions about value
Explain what could be removed if necessary
Discuss Payment Choices.
Give the vendor clear options.
Pay upfront
Explain:
How payment is made
When payment is required
Pay later
Where suitable, explain that Property.Credit may allow eligible vendors to fund approved marketing costs and repay later under its terms.
Make clear:
It is optional
Approval requirements apply
Fees and conditions may apply
The vendor should review the provider’s current terms
Do not guess about fees, approval or lending conditions.
Ask the Vendor.
Before finishing the discussion, ask:
Are you comfortable with the recommended campaign?
Is there anything you would like removed or explained further?
Are you comfortable with the total budget?
Would you prefer to pay upfront or look at a pay-later option?
Is there anything stopping you from moving ahead?
What timeframe are you working towards?
Before You Leave.
Confirm:
Recommended campaign
Estimated budget
Optional marketing items
Property preparation required
Preferred payment method
Expected launch timing
Next step
After the Appraisal.
Send the vendor:
Marketing campaign
Campaign budget
Property preparation recommendations
Payment information if requested
Proposed timeline
Your contact details
Then update your CRM with:
Vendor concerns
Marketing preferences
Payment questions
Selling timeframe
Next follow-up date
A good vendor marketing discussion should leave the owner knowing exactly what you recommend, what it will cost and what happens next.