Using Market Changes as a Reason to Reconnect.
Relevant market changes can give you a useful reason to contact buyers, sellers and past clients without making the conversation feel forced.
Market changes can create a natural reason to get back in touch.
The key is to make the contact relevant to the person.
Useful reasons to reconnect.
This might include:
A recent sale nearby
A change in local stock levels
Strong buyer activity
A price change on a comparable property
A new listing that may suit a buyer
A shift in demand for a certain property type
An updated appraisal range
Match the update to the contact.
A future seller may care about recent comparable sales.
A buyer may care about new stock or changing prices.
An investor may be more interested in rental activity or changes in demand.
The same market update will not suit everyone.
Keep the conversation specific.
Avoid broad messages such as:
“Just checking in to see how things are going.”
A better reason might be:
“A similar property nearby has just sold, so I thought I would update you on where that leaves values in your area.”
The contact has a clear purpose.
Record the response.
After the conversation, update the CRM with:
What was discussed
Any change in plans
New timing
Any follow-up needed
Do not create a reason just to make contact.
Market information should be genuinely useful.
If there is nothing relevant to say, wait until there is.
Good follow-up is easier when the conversation starts with something that matters to the person.