Using Google Business Profile Posts as a Sales Agent.

Google currently provides several post types, including:

Updates

Suitable for news, market information, recent articles, business announcements and general advice.

Offers

Designed for a defined offer with dates and any relevant conditions.

Events

Suitable for information evenings, auctions, community events, webinars and other activities with set dates.

Google allows posts to include text, photographs or video and, depending on the post type, an action button and link. Posts older than six months may be archived unless a date range has been set. Google Business Profile Help

Available features can vary, so check the current options displayed on your profile.

A post should have one clear purpose.

It might encourage the reader to:

• read a local market update;

• view a seller guide;

• request an appraisal;

• register for an information session;

• review a recent case study;

• learn about property preparation;

• meet the local sales team; or

• visit a relevant service page.

Avoid combining several unrelated messages.

Suitable topics include:

• what recent sales mean for local owners;

• how to prepare for an appraisal;

• property photography preparation;

• auction versus private treaty;

• common pricing mistakes;

• questions to ask an agent;

• how to compare offers;

• local buyer demand;

• preparing a tenanted property for sale;

• selling before buying;

• a new downloadable seller checklist; and

• an upcoming seller information session.

Use local detail where it adds genuine value.

Property activity can be included, but explain why it matters.

A Just Listed post could discuss:

• how the property was prepared;

• what type of buyer it may suit;

• an important feature;

• the inspection schedule; or

• what the campaign adds to current local supply.

A Just Sold post could explain:

• the level of buyer interest;

• a campaign decision;

• how offers were assessed;

• a preparation lesson; or

• what similar owners may wish to consider.

Protect client privacy and do not publish confidential sale information.

A useful Business Profile post may contain:

1. A clear opening.

2. One practical point.

3. A short explanation.

4. A relevant local detail.

5. A suitable action button.

For example:

“Thinking about selling later this year?

Property preparation often takes longer than expected, particularly when repairs, styling or updated photography are required. Starting early gives you time to make careful choices without delaying the campaign.

Read our local pre-sale preparation guide.”

This is short enough to scan while still offering useful information.

Available action buttons may change, but select the one that most closely matches the next step.

A post could link to:

• a full article;

• appraisal request form;

• event registration page;

• local market report;

• seller checklist;

• agent profile; or

• service page.

Do not send every post to the website homepage. Link to the page that continues the topic.

Google warns that including a telephone number inside the post description may cause the post to be rejected. Keep the correct telephone number in the Business Profile and use the available action options.

Suitable images may include:

• the agent working locally;

• a professional team photograph;

• an approved property image;

• a local streetscape;

• a community event;

• a simple branded guide cover;

• a property preparation example; or

• an approved client handover image.

Avoid crowded graphics, unreadable text and repeated stock images.

Make sure you own the image or have permission to use it.

One useful post each week or fortnight may be enough for many agents.

A monthly plan could include:

Week one

Local property market observation.

Week two

Seller education article.

Week three

Recent campaign lesson or case study.

Week four

Community information, event or downloadable guide.

Leave room for timely local news and current property activity.

A website article, email or social post can provide the starting point for a Business Profile post.

Adapt it by:

• shortening the opening;

• choosing one main lesson;

• removing platform-specific language;

• adding a suitable local photograph;

• linking to the detailed page; and

• checking that the information remains current.

Do not paste a long social media caption without editing it for the profile.

After publishing, check whether the post is:

• live;

• pending; or

• not approved.

If it is not approved, review the content and Google’s current post policies.

Check links, images, dates and offer details before trying again. Do not repeatedly submit the same rejected content without understanding the issue.

Possible measures include:

• button clicks;

• visits to the linked page;

• guide downloads;

• event registrations;

• appraisal forms;

• telephone enquiries; and

• people who mention seeing the update.

Use tracking on website links where possible.

Do not judge the post only by whether it generated an immediate listing. It may support the person’s wider research before they make contact.

• The post has one clear purpose.

• The information is current.

• The opening is easy to understand.

• The image is genuine and suitable.

• Client privacy is protected.

• The action button matches the topic.

• The link goes to a relevant page.

• Telephone numbers are kept out of the post text.

• The post has been checked after publishing.

• Results are measured where possible.

• Old or inaccurate posts are reviewed.

• The content supports the wider marketing strategy.

Google Business Profile posts provide another place to demonstrate local knowledge and helpful service.

Use them consistently, keep them useful and give each reader a clear next step.