Present Three Marketing Options Without Confusing the Vendor.

This covers the basics needed to launch the property properly.

It may include:

• Professional photography

• Floorplan

• Standard portal advertising

• CRM/database marketing

• Agency website

• Signboard where suitable

This option should still be a proper campaign.

Do not make it deliberately weak just to push the vendor towards a higher spend.

This is the campaign you believe best suits the property.

It may include:

• Professional photography

• Floorplan

• Stronger portal placement

• CRM/database marketing

• Social media advertising

• Signboard

• Brochures

• Video where suitable

Explain clearly why you recommend it.

For example:

“This is the campaign I recommend because it gives us strong portal exposure, direct access to our buyer database and additional reach through social media.”

This option may suit properties that justify extra presentation or exposure.

It could include:

• Premium portal placement

• Video

• Drone photography

• Twilight photography

• Additional social advertising

• Print advertising

• Styling

• Extra local marketing

Only include items that have a clear purpose.

Avoid creating three complicated packages with too many differences.

Agent:
“I have prepared three campaign options so you can see the difference in both coverage and cost.”

Vendor:
“Which one do you think we need?”

Agent:
“The middle option is the one I recommend. It gives the property strong portal exposure, uses our buyer database and adds social media without adding marketing I do not think you need.”

Vendor:
“What if I want to spend less?”

Agent:
“The essential campaign is still a proper campaign. We would remove some of the extra exposure, but keep the main items needed to launch the property well.”

Vendor:
“And what does the enhanced option add?”

Agent:
“It adds extra presentation and reach, such as premium placement, video or additional advertising. I would only recommend those items if I thought they suited the property.”

Vendor:
“I like the recommended option, but I do not want to pay it all upfront.”

Agent:
“That is fine. Once we agree on the campaign, we can look at the payment options, including Property.Credit’s pay-later option for eligible vendors.”

Do not simply ask:

“Which package would you like?”

Say:

“I have given you three options, but the middle campaign is the one I recommend for this property.”

Then explain why.

This gives the vendor choice while still showing your professional opinion.

Once the vendor chooses the campaign, explain the available payment methods.

This may include:

• Paying upfront

• Other agency payment methods

• A Property.Credit pay-later option for eligible vendors

This can help a vendor choose the right campaign without making the decision solely around upfront cash.

Three options should make the decision easier.

They should not be designed to push the vendor into buying unnecessary marketing.

Every item should have a reason.

1. Build the recommended campaign first

Start with what you believe the property needs.

2. Create an essential version

Remove items that are useful but not critical.

3. Create an enhanced version

Add only marketing that could genuinely add value.

4. Show the difference clearly

Use a simple comparison table.

5. State your recommendation

Tell the vendor which option you would choose and why.

6. Discuss payment choices

Include Property.Credit where suitable.

Three clear options can give the vendor more control while still allowing the agent to make a strong recommendation.