How to Create a 30-Day Buyers Agent Social Media Plan.

Choose one primary objective.

The goal may be to:

• Attract more discovery calls

• Promote a full property search service

• Become better known in a particular location

• Reach more interstate buyers

• Strengthen a first-home buyer position

• Build an email database

• Develop referral partner relationships

• Introduce a new buyers agent

• Improve engagement with existing followers

• Increase visits to important website pages

Make the goal specific enough to guide the content.

For example:

During the next 30 days, we want to increase awareness among families planning to purchase established homes across Brisbane’s inner north.

The content can then focus on:

• Family-home property briefs

• Suburb comparisons

• Local housing styles

• Property inspections

• School and transport questions

• Relevant case studies

• The family-home buying service

A different goal would require a different plan.

Describe the person the content is meant to reach.

Include:

• Buyer type

• Location

• Property type

• Main difficulty

• Buying stage

• Reason they may need assistance

For example:

A professional couple planning to purchase a family home in Brisbane within the next six to twelve months. They have limited time, are considering several suburbs and are uncertain how to compare value.

This description makes it easier to choose useful topics.

Before publishing each post, ask:

Would this help or interest the buyer we have defined?

Select one primary platform for the month.

This may be:

• Instagram

• Facebook

• LinkedIn

• YouTube

• TikTok

A supporting platform can receive adapted versions of the main content.

For example:

• Instagram is the primary platform.

• Facebook receives longer versions of selected posts.

• LinkedIn receives professional or referral-focused versions.

• YouTube receives one detailed video.

• The website contains the complete articles and resources.

Do not create separate topics for every platform.

Use one content program and adapt it carefully.

A theme gives the month a clear centre.

Possible themes include:

• Preparing to Buy

• Developing a Better Property Brief

• Comparing Properties

• Buying Interstate

• Understanding Property Value

• Auction Preparation

• Choosing the Right Location

• What Buyers Agents Actually Do

• Buying a Family Home

• First-Home Buyer Preparation

The theme should support the monthly goal.

If the theme is Comparing Properties, related content may include:

• How to compare two properties

• Location versus presentation

• Renovated versus unrenovated homes

• What makes a sale comparable

• How emotion affects comparison

• A case study involving two shortlisted properties

• A property comparison worksheet

• The role of a buyers agent in property assessment

A theme creates consistency without requiring every post to say the same thing.

A 30-day plan should include several types of content.

1. Buyer education

Explain a process, question or decision.

2. Local knowledge

Demonstrate understanding of the markets in which you work.

3. Property assessment

Show how properties are examined and compared.

4. Trust and proof

Use case studies, reviews and client experiences.

5. People and service

Introduce the buyers agents and explain how the service works.

A balanced plan may include:

• Six buyer education posts

• Four local or property assessment posts

• Three case studies or proof posts

• Two people or process posts

• Two service or resource posts

• Regular engagement and review activities

The exact numbers can change according to the goal.

Collect:

• Client questions

• Suitable photographs

• Case study notes

• Local observations

• Current market information

• Team photographs

• Reviews with permission

• Service details

• Relevant website articles

• Buyer resources

• Video ideas

Confirm:

• Who approves the content

• Who will write it

• Who will record video

• Who will design graphics

• Who will publish

• Who will respond to messages

• Which private details must be removed

A plan works more smoothly when these responsibilities are clear.

This example is designed for a buyers agent who wants to build trust with residential property buyers.

The subjects can be adapted to suit first-home buyers, investors, interstate buyers or another specialty.

Day 1: Confirm the monthly goal

Write down:

• Intended buyer

• Main business goal

• Primary platform

• Supporting platform

• Monthly theme

• Main next step

Do not begin publishing until these points are clear.

Day 2: Review the profiles

Check that each profile clearly states:

• Who you assist

• Where you work

• What services you provide

• Who will work with the client

• How to make contact

Update old photographs, service areas, experience statements and contact details.

The posts will be less effective if interested people arrive at an incomplete profile.

Day 3: Build the content bank

Record at least 20 questions or ideas.

Sources may include:

• Discovery calls

• Client emails

• Inspection discussions

• Recent negotiations

• Referral partners

• Common misunderstandings

• Properties not purchased

• Local market observations

Group them under the five content pillars.

Day 4: Create the main educational resource

Prepare one substantial item for the month.

This may be:

• Detailed website article

• Buyer guide

• Checklist

• Property comparison worksheet

• Suburb guide

• Recorded video

For this example, the main resource is:

How to Compare Two Properties

The remaining content can be developed from this topic.

Day 5: Publish the first educational post

Topic: The better-presented property is not always the better purchase.

Explain why buyers should first compare:

• Location

• Street position

• Layout

• Natural light

• Land

• Property condition

• Fit with the brief

Suggested format:

• Text post

• Single image

• Short caption

Suggested next step:

• Save the post for your next inspection.

Day 6: Publish a short video

Topic: Three property features that are difficult to change.

Discuss:

• Location

• Orientation

• Layout

Keep the video focused on one idea.

Add captions and make sure the sound is clear.

Day 7: Engage and record responses

Review:

• Comments

• Direct questions

• Saves

• Shares

• Profile visits

Reply to genuine questions.

Record any new content ideas created by the posts.

Do not judge the complete month from the first two pieces.

Day 8: Publish a buyer question

Topic: How many suburbs should you include in a property search?

Explain the problems created by an overly broad search and when nearby alternatives may still be useful.

Suggested format:

• Text post

• Talking-head video

Suggested next step:

• Review whether your search areas have a clear connection.

Day 9: Publish a suburb comparison carousel

Topic: How to compare two neighbouring suburbs.

Suggested slides:

1. How to Compare Two Suburbs

2. Property Types

3. Budget and Recent Sales

4. Transport and Amenities

5. Local Pockets

6. Likely Compromises

Do not declare one suburb the winner.

Show buyers how to compare the areas against their own brief.

Day 10: Ask a useful audience question

Use a story, poll or short post.

For example:

When comparing two suburbs, which is more important to you: a shorter commute or a larger property?

The purpose is to understand priorities and encourage a useful conversation.

Do not ask a question only to increase comments.

Day 11: Show the local research process

Publish appropriate behind-the-scenes content showing:

• Mapping a search area

• Reviewing recent sales

• Travelling between inspections

• Comparing local property types

• Preparing a suburb report

Protect client and property information.

Suggested caption:

Local knowledge is not limited to knowing suburb names. Buyers need to understand how streets, housing styles and property options change within the area.

Day 12: Publish a local market observation

Choose one specific observation.

For example:

During recent inspections, renovated family homes have attracted stronger competition than properties requiring substantial work.

Explain:

• Where the observation applies

• What you have seen

• What buyers may need to consider

• What remains uncertain

Date the observation and do not present it as a guarantee.

Day 13: Repurpose the local content

Adapt the suburb carousel into:

• A short video

• A Facebook post

• A LinkedIn observation

• An email introduction

• A section within a suburb guide

Do not publish every version on the same day.

Prepare them for later use.

Day 14: Review the first two weeks

Check:

• Which topics gained meaningful attention

• Which posts reached the intended audience

• Which questions were asked

• Whether profile visits increased

• Whether anyone moved to the website or resource

Make small improvements. Do not change the complete plan.

Day 15: Publish a property assessment carousel

Topic: Five questions to ask before deciding a property is suitable.

Suggested slides:

1. Does It Match the Brief?

2. Is the Location Suitable?

3. Does the Layout Work?

4. What Requires Further Investigation?

5. Does the Evidence Support the Price?

6. What Compromises Are Being Made?

This shows buyers that assessment extends beyond liking the property.

Day 16: Publish a short video about emotion

Topic: Why buyers should decide on their limits before a negotiation.

Explain how competition and fear of missing out can affect decisions.

Avoid telling every buyer to follow one negotiation tactic.

Day 17: Answer a common price question

Topic: What makes a sale genuinely comparable?

Cover:

• Location

• Land

• Accommodation

• Condition

• Sale date

• Property type

• Important features

Suggested format:

• Text post

• Short video

• Carousel

Day 18: Publish a property-not-purchased case study

Explain:

• The client’s general brief

• Why the property was considered

• What concern was identified

• What further information was obtained

• Why the client decided not to proceed

• What another buyer can learn

Protect private information and avoid criticising an identifiable property.

This type of post can provide strong evidence of independence.

Day 19: Publish a negotiation post

Topic: When should a buyer walk away?

Discuss:

• The price moving beyond the agreed limit

• Unresolved property concerns

• Contract terms

• A property no longer matching the brief

• Pressure replacing evidence

Suggested next step:

• Save this before your next negotiation.

Day 20: Support a referral relationship

Adapt one educational post for a mortgage broker, conveyancer, accountant or another suitable professional.

For example:

This property comparison checklist may be useful for finance-ready clients who are inspecting but are finding it difficult to assess different options.

Do not simply ask for referrals.

Provide something the professional can use.

Day 21: Review and engage

Look at:

• Detailed comments

• Direct questions

• Resource requests

• Referral partner responses

• Website activity

• Enquiry quality

Save questions for next month’s plan.

Day 22: Introduce a buyers agent or team member

Include:

• Name and role

• Relevant experience

• Locations covered

• Client specialty

• Main responsibility

• Approach to property decisions

Avoid a generic biography.

Suggested video question:

What is the first thing you look at when assessing a property for a client?

Day 23: Explain one service

Topic: Full property search versus negotiation-only.

Explain:

• Who each service may suit

• What is included

• Where the service begins

• Important limitations

• What happens next

Do not push every reader towards the larger service.

Day 24: Share a client review with context

Explain:

• The type of buyer

• The concern they had

• The part of the service mentioned in the review

• Why the feedback may be relevant to similar buyers

Obtain permission and protect private details.

Day 25: Publish a recently purchased case study

Include:

• General brief

• Search challenge

• Why the property suited the client

• Important assessment points

• Negotiation approach

• Buyer lesson

Avoid focusing only on the address and price.

Day 26: Promote the main buyer resource

Return to the resource created on Day 4.

Explain:

• Who it is for

• What problem it solves

• What it contains

• How it can be used

For example:

This property comparison worksheet helps buyers assess location, layout, condition, price evidence and unresolved concerns using the same criteria.

The post should communicate the practical value of the resource.

Day 27: Publish a professional collaboration post

Feature a suitable professional topic, such as:

• When a buyer should arrange contract advice

• What to ask a building inspector

• How finance preparation supports the search

• When an investor should speak with a property manager

Keep each professional within their area of expertise.

Explain any relevant commercial relationship.

Day 28: Publish a frequently asked question

Choose one service question.

For example:

What happens if you do not find a suitable property during the first few months?

Provide a direct and honest answer covering:

• Search expectations

• Communication

• Brief review

• Agreement terms

• What the service does not guarantee

Day 29: Provide a clear invitation

After a month of useful content, publish one direct but measured invitation.

For example:

Planning to purchase an established home across Brisbane’s inner north? An initial conversation can help clarify your brief, timing and the type of support you may need.

Explain:

• Who the conversation is for

• What will be discussed

• Whether there is any obligation

• How to make contact

Avoid artificial urgency.

Day 30: Measure and prepare the next plan

Review the full month.

Record:

• Posts published

• Profile visits

• Saves

• Shares

• Meaningful comments

• Direct questions

• Website visits

• Resource downloads

• Email subscribers

• Referral conversations

• Discovery calls

• Qualified enquiries

• Clients influenced by social media

• Time required

Ask:

• Which topics attracted the intended buyer?

• Which formats were easiest to maintain?

• Which posts demonstrated expertise?

• Which content led to a useful next step?

• What should be repeated, improved or removed?

• Which questions should shape the next month?

Use these answers to build the next 30-day plan.

First-home buyer specialist

Focus on:

• Buying preparation

• Property brief

• Inspections

• Auctions

• Professional support

• Understanding buyers advocacy

Interstate investor specialist

Focus on:

• Remote inspections

• Location research

• Local property types

• Property management considerations

• Due diligence coordination

• Interstate case studies

Family-home specialist

Focus on:

• Suburb comparisons

• Property briefs

• Layout

• School and transport questions

• Future needs

• Family-home case studies

Prestige buyers agent

Focus on:

• Discretion

• Senior representation

• Local market knowledge

• Property assessment

• Negotiation

• Detailed purchase stories

Commercial buyers agent

Focus on:

• Acquisition process

• Property suitability

• Location

• Due diligence planning

• Professional advisers

• Commercial case studies

The structure remains the same. The subjects change.

A 30-day plan becomes easier when similar tasks are completed together.

For example:

One writing session

Prepare:

• Four educational captions

• One case study

• One service explanation

• One market observation

One video session

Record:

• Three buyer question videos

• One team introduction

• One service video

One design session

Create:

• Two carousels

• One review tile

• One checklist promotion

• Video covers

One scheduling session

Load and check the approved content.

Batching reduces the time lost moving between different tasks.

Current market observations and recent property stories should still be checked immediately before publication.

The calendar should guide the work without preventing useful current content.

A new buyer question, property situation or market development may deserve attention.

When adding an unplanned post, decide:

• Is it relevant to the intended audience?

• Does it support the monthly goal?

• Is the information accurate?

• Does it replace or add to the planned content?

• Can the original post move to another date?

Do not abandon the complete plan whenever something new occurs.

Before every post, confirm:

• Client permission

• Property image rights

• Address privacy

• Confidential negotiation information

• Accuracy

• Professional boundaries

• Current data

• Spelling

• Readability

• Suitable call to action

Do not publish from an inspection, auction or private property without appropriate permission.

The speed of social media does not reduce professional responsibility.

Before beginning the month, confirm that:

• One business goal has been selected.

• The intended buyer is clearly defined.

• The primary platform is confirmed.

• The supporting platform has a purpose.

• The monthly theme supports the goal.

• Five content pillars are represented.

• The main educational resource is prepared.

• Content creation responsibilities are assigned.

• Photographs and reviews have permission.

• Videos can be recorded efficiently.

• Engagement time is included.

• Calls to action suit different buyer stages.

• Results will be measured beyond likes.

• Day 30 is reserved for review.

A good 30-day plan creates consistency without requiring constant posting.

It combines preparation, useful education, professional proof, personal visibility and measured invitations.

When the plan is connected to a clear buyer and business goal, social media becomes easier to manage and more likely to produce the conversations the business actually wants.