Handling Cancelled or Withdrawn Campaigns.
Not every campaign runs through to settlement. Your agency needs a clear process for what happens next.
Not every campaign runs through to settlement.
A property may be:
Withdrawn from sale
Taken off the market temporarily
Moved to another agency
Cancelled before launch
Removed after marketing has already started
The agency needs a clear process for what happens next.
Check what has already been ordered.
Start by reviewing:
Photography
Floorplans
Portal advertising
Signboards
Social media
Print
Styling
Video
Other supplier work
Some costs may already be committed even if the campaign has stopped.
Confirm what is still payable.
A cancelled campaign does not automatically remove marketing costs.
Suppliers may already have completed the work.
Check:
Supplier terms
Vendor approval
Agency agreement
Payment method
Property.Credit terms where relevant
Do not make assumptions.
Stop future costs quickly.
As soon as the campaign is withdrawn, check whether any future costs can be cancelled.
This may include:
Scheduled print
Future social advertising
Styling extensions
Extra photography
Signboard production
Portal upgrades not yet activated
Act quickly to avoid unnecessary spend.
Update the vendor.
Give the vendor a clear breakdown.
Show:
Costs already incurred
Costs cancelled
Any credits
Amounts still payable
Payment method
Any Property.Credit obligations
Keep the explanation factual.
Property.Credit considerations.
If Property.Credit has been used, the agency should check the provider’s current process for:
Withdrawn campaigns
Unsold properties
Outstanding balances
Repayment timing
Any changes to the original arrangement
Do not guess about what happens next.
Keep records.
The property file should show:
Date the campaign was withdrawn
Vendor instruction
Supplier cancellations
Final invoices
Credits
Outstanding amounts
Payment status
This makes the final reconciliation easier.
Agent Action Plan.
1. Stop unnecessary spend
Cancel future work where possible.
2. Review committed costs
Check what has already been supplied or ordered.
3. Reconcile the campaign
Prepare the final cost position.
4. Explain the outcome to the vendor
Show what is payable and why.
5. Check Property.Credit if used
Use current provider information.
6. Close the file properly
Make sure all invoices, credits and payments are recorded.
A cancelled campaign should still have a clear financial close-out process.