Give Vendors Clear Payment Choices.
A vendor may agree with the marketing campaign but still hesitate about paying several thousand dollars before the property sells.
A vendor may agree with the marketing campaign but still hesitate about paying several thousand dollars before the property sells.
Giving them clear payment choices can make that conversation easier.
Keep the campaign decision and the payment decision separate.
First agree on what marketing the property needs.
Then discuss how the vendor would like to pay for it.
Explain the options simply.
Depending on the agency, the vendor may be able to choose from:
Paying the marketing costs upfront
Paying through the agency’s approved payment process
Using an approved pay-later option through Property.Credit
Avoid making one option sound like the automatic choice.
Explain what is available and let the vendor decide.
Paying upfront.
This may suit vendors who:
Have funds available
Prefer to pay immediately
Want to avoid funding costs
Want the expense dealt with before the campaign begins
Keep the process simple and confirm when payment is required.
Paying later.
A pay-later option can help vendors who do not want to use available cash before settlement.
This may be useful when they are also paying for:
Moving costs
Styling
Repairs
A deposit on another property
Legal expenses
Other pre-sale costs
Property.Credit provides an option for eligible vendors to fund approved property marketing expenses and repay later under its terms.
Fees, approval requirements and conditions apply.
Do not present pay later as free marketing.
Be clear.
The vendor still pays the marketing costs.
The difference is when they pay.
A simple explanation might be:
“You can pay the campaign upfront, or if you would prefer to keep your cash available, we can show you the Property.Credit pay-later option.”
Make the choices easy to compare.
Option | How it works |
|---|---|
Pay upfront | Vendor pays the marketing costs before or during the campaign |
Pay later | Approved marketing costs are funded now and repaid later under the provider’s terms |
Keep detailed questions about fees, eligibility and lending terms within the provider’s approved information.
Do not wait for an objection.
Payment options should be part of the normal marketing discussion.
Instead of waiting until the vendor says the campaign is too expensive, say:
“Once we agree on the campaign, I will take you through the payment options available.”
Agent Action Plan.
1. Agree on the campaign first
Confirm what marketing you recommend.
2. Show the total cost
Keep the budget clear.
3. Present the payment choices
Explain upfront and pay-later options.
4. Keep Property.Credit information ready
Have the current approved information and application process available.
5. Let the vendor choose
Do not push one payment method over another.
Clear payment choices can make it easier for the vendor to approve the right marketing campaign without feeling pressured by the upfront cost.