Follow Up After the Appraisal Without Being Pushy.
The appraisal is only the start of the conversation. Many vendors will not make a decision on the day. A good follow-up keeps you helpful, clear and easy to deal with.
The appraisal is only the start of the conversation.
Many vendors will not make a decision on the day.
A good follow-up keeps you helpful, clear and easy to deal with.
Send something useful.
Your first follow-up should not simply say:
“Just checking in.”
Give the vendor something that helps them make a decision.
This may include:
Your recommended marketing campaign
A simple campaign budget
Comparable sales
Suggested timeline
Property preparation advice
Payment options
Answers to questions raised at the appraisal
Refer back to the conversation.
Make the follow-up personal.
For example:
“You mentioned that keeping the upfront costs under control was important, so I have included the core campaign plus the optional items separately.”
Or:
“You were unsure about video, so I have shown the campaign both with and without it.”
This shows that you listened.
Follow up on the marketing plan.
If marketing was one of the main discussion points, reinforce your recommendation.
You might say:
“Based on the buyers I believe we need to reach, I would still recommend keeping the portal upgrade, photography and database campaign as the core marketing.”
Keep it short.
Mention payment options where relevant.
If upfront marketing cost was a concern, remind the vendor of the choices.
For example:
“You can pay the campaign upfront, or there is also a Property.Credit pay-later option for eligible vendors if you would prefer to keep your cash available until later.”
Do not turn the follow-up into a finance pitch.
Give the vendor a clear next step.
Make it easy for them to respond.
For example:
Confirm the campaign
Ask a question
Arrange another meeting
Review the payment options
Set a launch date
A simple question works well:
“Would you like me to prepare the final campaign and timeline for you?”
Ready-to-Send Follow-Up Template.
Subject: Your property appraisal and recommended marketing plan
Hi [Vendor Name],
Thank you for meeting with me today.
Based on our discussion, I recommend a marketing campaign focused on [briefly name the main channels, such as professional photography, major property portals, database marketing and social media].
The estimated marketing budget is $[amount].
I have separated the core campaign from any optional extras so you can see exactly what is included.
You can pay the marketing costs upfront, or if you would prefer to keep your cash available, there is also a Property.Credit pay-later option for eligible vendors.
If you would like, I can now prepare the final campaign, timeline and launch plan for you.
Please let me know if you have any questions.
Kind regards,
[Agent Name]
Do not over-follow-up.
There is a difference between staying in touch and chasing.
Avoid:
Calling several times a day
Sending repeated “just checking in” messages
Creating false urgency
Pressuring the vendor for a decision
Keep each contact useful.
Agent Action Plan.
1. Send the follow-up promptly
Do not leave the vendor waiting several days.
2. Include the campaign
Send the marketing recommendation and budget.
3. Answer concerns
Refer back to the questions raised at the appraisal.
4. Include payment choices if relevant
Mention Property.Credit where upfront cost was discussed.
5. Give one clear next step
Make it easy for the vendor to respond.
6. Keep notes in your CRM
Record:
Main concerns
Marketing preferences
Timing
Payment questions
Next follow-up date
A good follow-up should help the vendor move closer to a decision, not simply remind them that you are still waiting.