Create a Stronger Listing Proposal.
A listing proposal should make it easy for the vendor to understand:
A listing proposal should make it easy for the vendor to understand:
Your sales strategy
Your marketing recommendation
Your fee
The likely timeline
The payment options
What happens next
It should help the vendor compare your service properly.
Keep it easy to follow.
A strong proposal does not need to be long.
A simple structure may include:
Property overview
Recommended sales strategy
Likely buyer profile
Marketing campaign
Campaign budget
Commission
Payment options
Timeline
Next steps
Personalise it.
Avoid sending the same proposal to every vendor.
Include details that relate to their property.
For example:
Why you recommend auction or private sale
Who you believe the likely buyer is
Which marketing channels you would use
What presentation work may help
What you would do first
This makes the proposal more useful.
Make the marketing recommendation clear.
Do not simply include a price list.
Explain:
What is included
Why it is included
What is optional
What the total cost is
If you are presenting three campaign options, clearly identify which one you recommend.
Include payment flexibility.
Show the vendor how the marketing can be paid.
This may include:
Paying upfront
Other approved agency payment methods
A Property.Credit pay-later option for eligible vendors
Keep this section simple.
The vendor can review the provider’s terms if they want to explore the pay-later option.
Show the timeline.
A basic timeline makes the proposal easier to understand.
Stage | Example |
|---|---|
Property preparation | Week 1 |
Photography | Week 1 |
Campaign launch | Week 2 |
Inspections | From launch |
Auction or review point | Week 5 |
Adjust it to suit the property.
Show what happens after launch.
The proposal should also explain how the campaign will be managed.
Include:
Buyer follow-up
Vendor reporting
Inspection feedback
Offer management
Campaign review
Marketing adjustments if needed
This helps the vendor see the service beyond the launch.
Avoid too much company information.
The proposal should not be dominated by:
Awards
Company history
Large team photos
General statements about service
Include enough to build confidence, but keep the focus on the vendor and their property.
Agent Action Plan.
1. Build a clear structure
Keep the proposal easy to scan.
2. Personalise the strategy
Make it specific to the property.
3. Show the campaign clearly
Include costs, optional items and your recommendation.
4. Include payment choices
Add Property.Credit where suitable.
5. Add the timeline
Show the vendor what happens next.
6. Make the next step obvious
Include one clear action, such as:
“Approve the campaign and confirm the preferred launch date.”
A strong listing proposal should make the vendor feel clear about the plan, not overloaded with information.