Adding Real Estate Services to Your Google Business Profile.

Google may show services when people find your profile through Search or Maps.

The section can help a homeowner understand:

• whether you sell residential property;

• the types of sales campaigns you manage;

• the property categories you work with;

• whether you provide appraisal services;

• which specialist situations you handle; and

• whether your service is relevant to their needs.

Google allows eligible service businesses to choose suggested services or create custom services. Descriptions and prices may also be available. Google Business Profile Help

Your business category and your services perform different jobs.

The category explains the main type of business. The services provide more detail about what the business offers.

Do not add unrelated business categories simply to gain extra visibility.

Select the most accurate primary category available. Add secondary categories only when they represent genuine parts of the business.

The services should then support those categories.

A residential sales agent may consider services such as:

• Residential Property Sales

• Property Sales Appraisals

• Auction Sales Campaigns

• Private Treaty Sales

• Property Marketing Advice

• Pre-Sale Property Preparation

• Apartment Sales

• Family Home Sales

• Investment Property Sales

• Tenanted Property Sales

• Downsizer Property Sales

• Prestige Property Sales

• Off-Market Property Sales

• Deceased Estate Property Sales

• Local Property Market Advice

Only add a specialist service if you have the knowledge and systems to provide it.

Do not create a long list merely to mention more search terms.

Write service names for the client, not the search engine.

Good service name:

“Pre-Sale Property Preparation”

Weak service name:

“Best Local Real Estate Agent Home Selling Appraisal Service Brisbane”

The weak version is difficult to read and looks promotional.

Google may automatically reject custom service names containing certain material, including personal information, telephone numbers, prices or meaningless text.

Keep each name short and accurate.

A service description should explain:

• who the service is for;

• what it includes;

• how it helps; and

• what the next step may be.

For example:

Property Sales Appraisal

“A detailed assessment of your property using recent comparable sales, current local competition and the features of your home. The meeting also covers likely buyer interest, preparation priorities and suitable campaign options.”

Auction Sales Campaign

“Planning and management of a residential auction campaign, including property preparation, marketing, buyer follow-up, campaign reporting, negotiation and auction-day coordination.”

Tenanted Property Sale

“Sales advice for owners of tenanted residential property, with careful planning around access, presentation, communication and the requirements affecting the sale.”

These descriptions explain the service without making unrealistic promises.

Each service should have a distinct purpose.

If every description says that you provide outstanding service, local knowledge and excellent results, the section will offer little value.

Explain what changes between services.

For example:

• an appraisal focuses on evidence and campaign planning;

• an auction campaign includes auction preparation;

• a tenanted sale requires careful access and communication;

• an investor sale may require rental and property-management coordination; and

• a downsizer service may begin well before the home is ready to list.

Google may allow prices to be added to services, but real estate fees often depend on the property, campaign and level of service.

Do not publish a price if it may mislead the client or fail to include important costs.

Where appropriate, use wording such as:

• “Quoted after consultation”

• “Campaign costs depend on the selected marketing plan”

• “Fees confirmed in the agency agreement”

Check that any public fee information agrees with your website, proposals and listing documents.

The available labels may change, but the general process is:

1. Sign in to the Google Account that manages the profile.

2. Open the Business Profile.

3. Select Edit services.

4. Review suggested services.

5. Add suitable services.

6. Create custom services where required.

7. Add clear descriptions.

8. Review any price information.

9. Save the changes.

10. Return later to confirm that the changes were approved and displayed correctly.

Some changes may require review before appearing publicly.

The profile should agree with the website.

If you list “Selling a Tenanted Property” as a service, consider creating a useful website page explaining:

• communication with tenants;

• property access;

• presentation;

• campaign timing;

• buyer questions; and

• the professional advice an owner may require.

Consistency makes it easier for potential clients to continue their research.

Review the section every three to six months.

Check for:

• services no longer offered;

• missing specialist services;

• repeated descriptions;

• outdated price information;

• wording that no longer reflects the business;

• changes in the team’s capabilities; and

• differences between the profile and website.

Remove services that the business cannot confidently deliver.

• The main business category is accurate.

• Every listed service is genuinely provided.

• Service names are clear.

• Descriptions explain what is included.

• Different services have different descriptions.

• Unsupported claims have been removed.

• Prices are accurate or omitted.

• The profile agrees with the website.

• Specialist services are supported by real experience.

• A future review date is scheduled.

A well-organised services section does not need to be long.

Its job is to help property owners quickly understand how you can assist them and whether your experience matches their situation.