Executive Summary: A brief paragraph summarising the overall marketing strategy, key target audience, and Unique Selling Proposition (USP) of the property.

Target Buyer Profile (Detailed): Based on the input, create a detailed persona (e.g., ‘Young Professional Family’) including their likely income, interests, media consumption habits, and core motivation for buying this type of property.

Property Unique Selling Proposition (USP): Identify 3-5 key selling points of the property that will be the focus of all marketing collateral.

Campaign Strategy & Timeline (4-Week Breakdown):

• Week 1: Launch & Digital Focus: Outline key tasks (e.g., professional photography/videography, activating major portals, social media launch, database eDM).

• Week 2: Maximise Exposure: Outline key tasks (e.g., social media retargeting, print ad run, first Open Home strategy/timing, vendor update).

• Week 3: Campaign Mid-Point & Lead Nurturing: Outline key tasks (e.g., follow-up eDM to all Open Home attendees, price/guide review discussion, ‘Just Listed’ flyer drop in local area).

• Week 4: Final Push & Negotiation Prep: Outline key tasks (e.g., final Open Homes, Auction/Offer deadline reminder campaigns (SMS/eDM), final vendor meeting).

Advertising Channel Allocation (Budget Split): Recommend a percentage split of the budget (e.g., 60% Portals, 20% Digital/Social, 10% Print, 10% Other) and briefly justify the split based on the target buyer. Specify required portal upgrades (e.g., Premier/Feature).

Key Marketing Copy Hooks: Provide 3 distinct headline/hook options for the property (one for luxury, one for lifestyle, one for investment/value) based on the inputs.”