Create a comprehensive, rapid, 14-day marketing plan for a new rental listing
This special "AI Agent" below will create a comprehensive, rapid, 14-day marketing and leasing plan for a new rental listing for you to copy, paste, edit & use.
- Continue to chat & ask more after you see your draft below.
Below is a sample of the output structure
– This will vary depending on the inputs you provide the AI Agent.
Executive Summary & Leasing Goal: A brief paragraph summarising the overall leasing strategy, the estimated Days on Market (DoM) target, and the primary focus (e.g., speed vs. premium rent).
Ideal Tenant Persona (Detailed): Based on the input, create a detailed persona (e.g., ‘Established Couple, 30s’) including their key needs, likely work/life balance, preferred communication style, and what they will value most in this property/location.
Property Unique Selling Proposition (USP) & Key Ad Hooks: Identify the top 3-4 selling points to be used in all advertising copy and provide 2 distinct, highly effective headline options for online portals (one focused on lifestyle, one focused on convenience).
14-Day Rapid Leasing Timeline:
Days 1-3: Launch & Digital Focus: Outline key tasks (e.g., priority photo requirements, portal activation, internal database marketing, initial private inspection strategy).
Days 4-7: Maximise Exposure & Open Home Strategy: Outline key tasks (e.g., initial Open Home schedule/timing for max attendance, social media ad launch, key call-to-action for interested parties).
Days 8-14: Lead Nurturing & Application Conversion: Outline key tasks (e.g., direct follow-up with all attendees, application processing goal, owner update with feedback/strategy review, final decision timeframe).
Marketing Channel & Budget Recommendation: Recommend the essential digital marketing investment (e.g., portal upgrades, social ads) to secure a tenant quickly, specifying the required level of portal listing (e.g., Highlight/Feature on https://www.google.com/search?q=realestate.com.au).
Tenant Communication Template: Provide a short, professional, and compliant template email response for a tenant inquiry about the property’s pet policy and application process.”
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